RB has developed an hour long, high impact interaction with mothers through this program which is more consumer centric focusing on giving new mothers the information they need for a healthier pregnancy. The key brands of RB can assist with the program- Dettol, Gavison and Enfa. The program is divided into 4 elements- Pregnancy, Labour& Birth, Post-Pregnancy and Babycare.
As a Global Best Practice, the New Mothers’ Education Program focused on reaching moms at the most critical inflection point of their lives – giving birth. The practices are built in alignment with USAID and Jhpiego.
Annual reach by 2017-18 was 135,000 mothers.
Develop digital content from the program to upload on respective pages as a reminder for current attendees, and to reach more mothers.
Making sure the 99.9% not receiving antenatal education number lowers.
Changing the time of interaction. We now educate women in their third trimester, when they are more receptive to advice and preparation.
Revamp content and booklet to incorporate comprehensive physical and mental health, and hygiene practices.
Recommendations from gynaecologiststo attend the program.